Do Less

In technology organizations, Less is definitely More.

Less technology, less organization - it’s quite simple, yet simplicity is often the most difficult thing to achieve.

For large operators such as Telenor Djuice of Norway the biggest single challenge is connecting with its most creative customers (youth) while at the same time being able to negotiate the common sense of the organization.

Here’s a presentation I gave to help them ask the right questions and free themselves from organizational “common sense” that produces common results.

Areas of interest:

* What do youth want from and think of their operators?
* Youth loyalty & churn (leading to Net Promoter Score)
* Trust Measurement as impact on Profitability
* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)

Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.

Presentation

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